Retention Analytics

How to improve rention and to reduce churn is key to long-lasting success

Retention and Churn Example

Customer lifetime value

Customer lifetime value

Knowing your CLTV

Know your customer and be able to valuate them is essential to grow effective and efficient at scale. 

A high CLTV allows to be more aggressive in the acquisition marketing and begin able to handle higher customer acquisition costs to scale the growth.

Don't forget that CLTV is a customer level KPI and hence we always focus on understanding individual customer

Cohorts + payback

Customer Journey Analytics Service Haensel AMS

Some common tasks in CJ analytics are -

Understanding customers’ return and payback behavior is key to any enduring growth project. Hindsight evaluation combined with predictive modelling is key to provide the right data-driven guidance.


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