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Team Haensel AMS attends PAW Vegas and Digital Summit Denver in June

July 2, 2019

In the month of June we participated in two very exciting events: Mega PAW Las Vegas 2019 Predictive Analytics World and Digital Summit Denver 2019; on 16-20 June and 25-26 June respectively.

A Silver Sponsor at Predictive Analytics World for Business, it was held at the Caesar’s Palace in Las Vegas, Nevada. This was the largest Predictive Analytics World event to date, Mega-PAW, with seven tracks of sessions covering the commercial deployment of machine learning across industry sectors with over 800 attendees. At PAW, the topics Business, Finance, Healthcare, Industry 4.0 and Deep Learning World were discussed and presented in lectures and workshops on the processes and use of machine learning systems in the various sectors. Alwin Haensel’s expert presentation “Attribution – What Do We Want and What Can Be Done?” on June 18  provided a comprehensive insight into the fascinating world of attribution as a core element of performance marketing and discuss the pros and cons of the various models.

We were also in Denver, Colorado, to attend the Digital Summit 2019 as a Bronze Sponsor. There were over 2500 participants to discuss the future of digital economy. Participants came from a wide variety of companies and organizations — including national brands, CPG, agencies, service providers, technology pioneers, B2B providers, associations & nonprofits, startups, and much more.

These fantastic few days gave us the amazing opportunity to meet the best minds and discuss the latest of what’s happening in both the analytics and digital world. We also got to showcase our solutions such as, Attribution & Customer Journey Analytics, Event Data Tracking & Customer Journey Mapping, Customer Centric Demand & Pricing Model among others.

You can find use cases of our solutions here: CASE STUDIES