Since 2013, the decision-makers of the data economy have been meeting every year at the Big Data Summit. Around 700 users of advanced big data and AI solutions, political leaders, technology providers, strategy consultants and scientists come together.
In our workshop: “Advanced Data Analytics in Action – a showcase how your marketing meeting could go”, we host a live data meeting.
How can we quickly and effectively use the data available in our daily work and decision-making? We introduce a framework that allows us to analyze every single customer path in the raw data and to determine the impact of the marketing campaigns on the individual touchpoints.