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Customer Centric Modelling of Buying Decisions

Every customer interaction is unique, so we custom-build our machine learning and choice models to look at individual actions. The models provide insightful and usable output such as predictions or recommendations, in order to help you optimize prices & sales strategies.

Customer centric

Have you ever wondered

  • How do your customers value and compare your products?
  • What are the key value items in your customer’s baskets?
  • How and why are price sensitivities and demand changing in time?

Problems Solved

Price Sensitivity & Product Choice

Price Sensitivity & Product Choice

Understand and predict the underlying demand and their individual needs including buying likelihoods at product level.

Understanding User Behaviour

Understanding User Behaviour

Preferences and choice behaviors of different customer segments.

Lead Scoring

Lead Scoring

Identify and target only those users with actions, who need a different treatment in order to close a sale.