Every customer interaction is unique, so it is essential to build customer-centric models and applications. We build tailored models using advanced machine learning algorithms and choice models. These approaches can then be easily integrated in customer-focused applications such as demand forecasting, pricing optimization, general pricing strategies or recommendations.
Understand and predict the underlying demand and their individual needs including buying likelihoods at product level.
Preferences and choice behaviors of different customer segments.
Identify and target only those users with actions, who need a different treatment in order to close a sale.