Customer Centric Demand and Pricing Models
Every customer interaction is unique, so it is essential to build customer-centric models and applications. We build tailored models using advanced machine learning algorithms and choice models. These approaches can then be easily integrated in customer-focused applications such as demand forecasting, pricing optimization, general pricing strategies or recommendations.
Have you ever wondered
- How do your customers value and compare your products?
- What are the key value items in your customer’s baskets?
- How and why are price sensitivities and demand changing in time?
Problems Solved
Price Sensitivity & Product Choice
Price Sensitivity & Product Choice
Understand and predict the underlying demand and their individual needs including buying likelihoods at product level.
Understanding User Behaviour
Understanding User Behaviour
Preferences and choice behaviors of different customer segments.
Lead Scoring
Lead Scoring
Identify and target only those users with actions, who need a different treatment in order to close a sale.