With our innovative multi-touch attribution model called IHC: Initializer, Holder, and Closer, you can evaluate the impact of every touch points the individual customer journey. The three-phase concept of interaction has been a pillar of marketing science for 30 years, but our solution brings the approach squarely into the digital age. IHC is fully data-driven—the information you need is fortified constantly with the most current data. Our IHC model learns from every single customer journey, and it gets smarter as it goes.
What makes our attribution model the one that you need?
Have a look at some videos on IHC attribution:
IHC Case Study
Foundation of IHC Attribution
IHC Attribution Insights I
Our IHC interaction phase model evaluates all CJ touch points, with their engagement, follow-up times, etc. Using a state of the art fuzzy logic/ partial truth approach. We can evaluate the impact and value of each touch point within the buying process.
Availability of detailed customer data is of course essential. We can help you building your own Customer Data Platform.