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Attribution and Customer Journey Analytics

Data-driven evaluation of individual customer journeys to optimize the media mix and targeted campaigns.

With our advanced data-driven IHC attribution approach you can evaluate the impact of all interactions in the full multi touch customer journey to optimize marketing actions and campaigns within the multi-channel mix, as well as the overall profitability.

Availability of detailed customer data is essential. If you don’t have it, please go to our Event Data Tracking Solution

IHC Attribution
  • Initializer : The phase where the user is initially comparing different vendors and the interaction is started.
  • Holder : The product orientation phase: Comparing different products, prices, sizes and material, etc.
  • Closer : The “checkout” phase, or “closing” the deal: placing items to basket, creating account, filling out the delivery address, etc.

What is it?

Our IHC interaction phase model takes all customer journey touch points, with their engagement, follow-up times, etc., into account. Using a state of the art Fuzzy Logic approach, we can evaluate the impact and value of each touch point within the buying process.

What does it deliver?

Main benefits

Our Clients

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Case Study