Attribution and Customer Journey Analytics
Data-driven evaluation of individual customer journeys to optimize the media mix and targeted campaigns.
With our advanced data-driven IHC attribution model you can evaluate the impact of every single interaction in the multi-device, multi-touch customer journey to optimize marketing performance and campaigns within the multi-channel mix, as well as the overall profitability. Our tailor-made algorithm model with cutting-edge attribution provides reliable and useful insights.
Availability of detailed customer data is essential. If you don’t have it, please go to our Event Data Tracking Solution
- Initializer : The phase where the user initially compares different vendors and the interaction has begun.
- Holder : The product orientation phase: Comparing different products, prices, sizes and material, etc.
- Closer : The “checkout” phase, or “closing” the deal: placing items in a basket, creating an account, filling out the delivery address, etc.
What is it?
Our IHC interaction phase model takes all customer journey touch points, with their engagement, follow-up times, etc., into account. Using a state of the art Fuzzy Logic approach, we can evaluate the impact and value of each touch point within the buying process.
What does it deliver?
Main benefits
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