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Attribution and Customer Journey Analytics

Evaluation of individual customer interactions to optimize the media mix and targeted campaigns.

Evaluate the impact of any single touch point in the customer journey to optimize marketing actions and campaigns within the omni-channel marketing mix, as well as the overall profitability.

Availability of detailed customer data is essential. If you don’t have it, please go to our Event Data Tracking Solution

IHC Attribution
  • Initializer : The phase where the user is initially comparing different vendors and the interaction is started.
  • Holder : The product orientation phase: Comparing different products, prices, sizes and material, etc.
  • Closer : The “checkout” phase, or “closing” the deal: placing items to basket, creating account, filling out the delivery address, etc.

What is it?

Our IHC interaction phase model takes all customer journey touch points, with their engagement, follow-up times, etc., into account. Using a state of the art Fuzzy Logic approach, we can evaluate the impact and value of each touch point within the buying process.

What does it deliver?

Main benefits

Our Clients

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Case Study