Attribution & Customer Journey Analytics
Attribution & Customer Journey Analytics
Our novel data-driven attribution model evaluates every touch point in customer journeys and helps you to optimize your overall media mix.
With our innovative multi-touch attribution model called IHC: Initializer, Holder, and Closer, you can evaluate the impact of every touch points the individual customer journey. The three-phase concept of interaction has been a pillar of marketing science for 30 years, but our solution brings the approach squarely into the digital age. IHC is fully data-driven—the information you need is fortified constantly with the most current data. Our IHC model learns from every single customer journey, and it gets smarter as it goes.
What makes our attribution model the one that you need?
- cross-channel and cross-device insights
- a cutting-edge interaction type attribution model
- real cost-effect campaign results
Have a look at some videos on IHC attribution:
IHC Case Study
Foundation of IHC Attribution
IHC Attribution Insights I
- Initializer : The awareness phase, where the user initially compares different vendors and starts exploring them.
- Holder : The keeping interest and product orientation phase: The user is comparing different products and offers, and is regularly enganging.
- Closer : The phase where the action takes place, the “checkout” phase, or “closing” the deal: placing items in a basket, creating an account, steps in the checkout, etc.
What is it?
Our IHC interaction phase model evaluates all CJ touch points, with their engagement, follow-up times, etc. Using a state of the art fuzzy logic/ partial truth approach. We can evaluate the impact and value of each touch point within the buying process.
IHC provides
Main benefits
Availability of detailed customer data is of course essential. We can help you building your own Customer Data Platform.
Our Clients
