With our innovative multi-touch attribution model called IHC: Initializer, Holder and Closer, you can evaluate the impact of each touchpoint of the individual customer journey. The three-phase concept of interaction has been a pillar of marketing science for 30 years, but our solution now brings the approach directly into the digital age. IHC is completely data-driven – the information you need is constantly enriched with the most up-to-date data. Our IHC model learns from every single customer journey, and it’s getting smarter all the time.
What makes our attribution model what you need?
Our IHC interaction phase model evaluates all CJ touch points, with their engagement, follow-up times, etc. Using a state of the art fuzzy logic/ partial truth approach. We can evaluate the impact and value of each touch point within the buying process.
Availability of detailed customer data is of course essential. We can help you building your own Customer Data Infrastructure & Insights.