Attribution and Customer Journey Analytics
Data-driven evaluation of individual customer journeys to optimize the media mix and targeted campaigns.
With our advanced data-driven IHC attribution model you can evaluate the impact of every single interaction in the multi-device, multi-touch customer journey to optimize marketing performance and campaigns within the multi-channel mix, as well as the overall profitability. Our tailor-made algorithm model with cutting-edge attribution provides reliable and useful insights.
Availability of detailed customer data is essential. If you don’t have it, please go to our Event Data Tracking Solution
- Initializer : The phase where the user initially compares different vendors and the interaction has begun.
- Holder : The product orientation phase: Comparing different products, prices, sizes and material, etc.
- Closer : The “checkout” phase, or “closing” the deal: placing items in a basket, creating an account, filling out the delivery address, etc.
What is it?
Our IHC interaction phase model takes all customer journey touch points, with their engagement, follow-up times, etc., into account. Using a state of the art Fuzzy Logic approach, we can evaluate the impact and value of each touch point within the buying process.
What does it deliver?
Main benefits
Our Clients
Case Study
-
Attribution & Customer Journey Analysis Flyer
Read Case Study