With our advanced data-driven IHC attribution model you can evaluate the impact of every single interaction in the multi-device, multi-touch customer journey to optimize marketing performance and campaigns within the multi-channel mix, as well as the overall profitability. Our tailor-made algorithm model with cutting-edge attribution provides reliable and useful insights.
Availability of detailed customer data is essential. If you don’t have it, please go to our Event Data Tracking Solution
Our IHC interaction phase model takes all customer journey touch points, with their engagement, follow-up times, etc., into account. Using a state of the art Fuzzy Logic approach, we can evaluate the impact and value of each touch point within the buying process.