Attribution & Customer Journey Analytics
Archives: Experts
Attribution & Customer Journey Analytics
August 14, 2018
Data-driven evaluation of individual customer journeys to optimize the media mix and targeted campaigns. With our advanced data-driven IHC attribution model you can evaluate the impact of every single interaction in the multi-device, multi-touch customer journey to optimize marketing performance and campaigns within the multi-channel mix, as well as the overall profitability. Our tailor-made algorithm model with cutting-edge attribution provides reliable and useful insights.
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Event Data Tracking & Customer Journey Mapping
August 7, 2018
Track and analyze individual customer journey events across all channels and devices from your website, IoT device or your app, providing precise and comprehensive insights into all stages of the customer journey. Get actionable insights about your customer's behaviour from initial awareness to purchase. Understanding customer touchpoints through customer journey mapping will allow you go forward by evaluating the interaction between consecutive touchpoints in the customer journey and hence the performance & engagement within a session.
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Prototyping Framework for Machine Learning Projects
August 7, 2018
We provide a streamlined prototyping framework for the complex, unpredictable and not really measurable process in machine learning and data analytics MVP or prototyping projects. The work is performed in a fixed timeline of 2-3 month and ends with an MVP or beta version. No more struggle with: blocking of internal resources, overdue deadlines, or that costs are going through the roof.
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Customer Centric Demand and Pricing Models
August 7, 2018
Every customer interaction is unique, so it is essential to build customer-centric models and applications. We build tailored models using advanced machine learning algorithms and choice models. These approaches can then be easily integrated in customer-focused applications such as demand forecasting, pricing optimization, general pricing strategies or recommendations.
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Real-Time Prediction & Recommendation Systems
August 7, 2018
We are specialized at building reliable and accurate prediction and recommendations systems, usually cloud based API systems, which provide optimal results tailored for your applications and needs.
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