Data Privacy Policy of Haensel AMS GmbH

(in the remainder referred to as Haensel AMS)

Last updated 11th of March 2017.

Personally identifiable information may not be processed in Germany without the consent of the visitor (Information and Communications Law, Article 2).
For Haensel AMS the protection of personal data is very serious and we strictly conform to data privacy laws. Some of the data tracked during the visit of this website will be used for statistical analysis. This data collection occurs with a pixel that is included in each page of this website.

Data collected for web tracking

When you visit our website or websites of our customers who use Hansel AMS as a first party tracking solution, certain information are transmitted by your browser and collected and analysed for the purposes of our web analysis. Collection is carried out through a pixel which is integrated on each page.
The following data is collected:

If fingerprinting is activated following data is also collected:

An IP Address is sent with every server call, in order that the server knows where to send the response. An IP Address is allocated to everyone when they connect to the internet. This IP Address is assigned by the Internet Service Provider (ISP). The ISP can determine which IP Address was allocated to which customer at which point in time. With the law concerning data storage, the ISP is required to store this information. It is possible via the ISP to identify the person responsible for the user’s internet connection. We do not save the full IP Address. We anonymize the IP Address by shortening it for the geolocalization purposes of our web analytics, so that our data cannot be used to identify a user. The geolocalization functions via a database in which the IP Addresses of various hosts and their location are saved. Thus, the geolocalization indicates the location of the ISP, but not the concrete address of a user.

Haensel AMS’s Use of Cookies, Web Storage and Web Beacons

Haensel AMS uses cookies (small text files that Haensel AMS stores locally on your computer) and Web storage (small text files that Haensel AMS stores locally in the Document Object Model storage of your browser as well as in the browser cache) on our Client’s websites for one or more of the following purposes: to help identify unique visitors and/or devices; assess usage patterns and perform traffic analysis; identify visitor preferences; conduct A/B testing; diagnose problems with our servers, and otherwise administer the Haensel AMS Service. Cookies and Webstorage do not harm your computer in any way and do not contain any viruses. The data does not allow Haensel AMS to identify any individuals. An integration of this data with other 3rd party data sources will not be performed.

To following cookies and web storage items are set for web analytics purposes:

Depending on how our Clients use the Haensel AMS Services, information contained in Haensel AMS cookies placed on the computers of end users may be linked to Personally Identifiable Information in database of our Clients. This allows our Clients to use the Haensel AMS Service to better analyze and measure their users’ interactions with their website and to organize activities by the same user on their website across time.

If you do not wish to have Haensel AMS place and use cookies or web storage on your computer and browser, you should set your browser preferences to refuse all cookies before accessing Haensel AMS or other websites that may use Haensel AMS.
In your browser settings, you can determine if cookies may be set or not. If you wish not to be tracked for this website, then you can opt-out of the tracking below or you may configure your browser’s cookie settings to limit the acceptance of cookies or to delete cookies.

Haensel AMS is not responsible for any failure by you or your browser to accurately implement or communicate your browser preferences or settings. In addition, please be aware that even if you configure your browser settings to reject all cookies, your activity on Haensel AMS client websites will still be recorded by our Service, unless you opt out of our Service as set forth below.

Web Beacons. Haensel AMS may also collect certain information using non-JavaScript (NonJS) Web Beacons. “Web Beacons” are 1×1 pixel transparent graphic electronic images that may be used on Haensel AMS Services in order to measure and optimize advertisements (such as Web-Banner) of Haensel AMS’s clients or email communications. They are used, for example, to count advertisement views (such as banners) or to tell if an email has been opened and acted upon. NonJS Web Beacons do not store any information locally on your computer, also fingerprinting is not activated for them.

Further Information

We value your trust. Therefore, we always want to keep you informed about the processing of your personal data. Please feel free to contact the data protection supervisor at any time if you have any questions that are not answered in this privacy policy or if you wish to receive further information on a particular issue. Please find our contact details below.

Opt-Out of Data Storage

According to §15 of the German Telemediengesetz (TMG), website visitors can opt out of the saving of their anonymized visit data, so that they will not be tracked in the future. If you opt-out of the Haensel AMS Tracking, you immediately also opt out of the Data Storage.

Google Analytics OPT-OUT

To be excluded from Google Analytics web tracking on the website, a cookie will be set with the name ga_dnt from the domain This opt-out will apply as long as you do not delete the cookie. The cookie is installed for the specified domain, per browser and computer. Therefore, as an example, if you use our website from home and work or with a number of different browsers, you need to set the cookie for each computer and each browser. Therefore click on the following button:

Google Analytics tracking is not enabled (yet).



Some Haensel AMS customers use Hansel AMS as a first party tracking solution. This means, that an opt-out of data storage and tracking is only possible via the website of the respective client. All clients of Haensel AMS who use the first party tracking offer a specific opt-out link on their own websites. Just visit the webpage of the advertiser and adjust your data privacy settings there directly by clicking on the specific opt-out link. To be excluded from Haensel AMS first party web tracking, a cookie will be set with the name hams_dnt for the domain of the customer as well as for domain for the web beacon tracking. This opt-out is valid for as long as the cookie is not deleted. The cookie is installed for the specified domain, per browser and computer. Therefore, as an example, if you use our website from home and work or with a number of different browsers, you need to set the cookie for each computer and each browser.



If you would like to contact us, please send us an email to:

Haensel AMS GmbH
Ritterstr. 2a
10969 Berlin
Phone: +49 (0)30 89405330