Data Privacy Policy of Haensel AMS GmbH

(in the remainder referred to as Haensel AMS)

Last updated 17th of April 2018.

Haensel AMS is registered and headquartered in Germany. Personal identifiable information may not be processed in Germany without the consent of the visitor (Information and Communications Law, Article 2). For Haensel AMS the protection of personal data very serious and we strictly comply with the data privacy laws.

Data collected for web tracking

When you visit our website or websites of our clients, who use Hansel AMS as a first party tracking solution, and when you gave consent to the tracking, usually by actively clicking to agree in the data collection disclaimer on the websites, certain information is transmitted by your browser and collected by us. The data is collected in the Amazon WebService (AWS) cloud, server locations are in the EU (Dublin or Frankfurt). Further the data is collected on separate AWS accounts for the different websites and clients. Data of different clients is always strictly separated. Usually the AWS account is registered by each client and belongs to them, generally we are only user in the accounts.

The data is collected to perform data analysis on the customer journeys, mainly to understand: how visitors experience and use the websites and how effective certain marketing activities and customer interactions are.

Data collection is carried out through a pixel which is integrated on each page. All tracking solution clients are instructed to execute the tracking only after the website visitor gave consent to the data collection. Since we do not have full control over our clients’ websites, we cannot enforce this on our own.

Haensel AMS does not pass any data on to third parties, who do not have the explicit data collection consent from the individual person.

Technical and Organizational Measures to ensure the data protection

The following data is collected

An IP Address is sent with every server call, in order that the server knows where to send the response. An IP Address is allocated to everyone when they connect to the internet. This IP Address is assigned by the Internet Service Provider (ISP). The ISP can determine which IP Address was allocated to which customer at which point in time. With the law concerning data storage, the ISP is required to store this information. It is possible via the ISP to identify the person responsible for the user’s internet connection. Therefore, we do not save the full IP Address. We anonymize the IP Address by shortening and hashing it immediately before storing the data. It is not possible to link any individual person with that IP data or to identify any individual person with it. For geographical analysis, we try to lookup the country, region and city of an IP address (right before it is hashed) in a database of various ISPs with the geographic location of some IP addresses included down to the city level. The individual address, lower than city level, of the Internet user is always unknown to us. The IP addresses are never permanently written to disk in their original form.

Haensel AMS’s Use of Cookies, Web Storage and Web Beacons

Haensel AMS uses cookies (small text files that Haensel AMS stores locally on your computer) and Web storage (small text files that Haensel AMS stores locally in the Document Object Model storage of your browser as well as in the browser cache) on our Client’s websites for one or more of the following purposes: to help identify unique visitors and/or devices; assess usage patterns and perform traffic analysis; identify visitor preferences; conduct A/B testing; diagnose problems with our servers, and otherwise administer the Haensel AMS Service. Cookies and Web storage do not harm your computer in any way and do not contain any viruses. The data does not allow Haensel AMS to identify any individuals. An integration of this data with other 3rd party data sources will not be performed.

To following cookies and web storage items are set for web analytics purposes:

Depending on how our Clients use Haensel AMS’s Services, information contained in Haensel AMS cookies placed on the computers of end users may be linked to Personally Identifiable Information in database of our Clients. This allows our Clients to use the Haensel AMS Service to better analyze and measure their users’ interactions with their website and to organize activities by the same user on their website across time. The Haensel AMS tracking system does not collect or store be default any Personally Identifiable Information.

If you do not wish to have Haensel AMS place and use cookies or web storage on your computer and browser, you can opt-out from the tracking below or we can set your browser preferences to refuse all cookies. In your browser settings you may configure your browser’s cookie settings to limit the acceptance of cookies or to delete cookies.

Haensel AMS is not responsible for any failure by you or your browser to accurately implement or communicate your browser preferences or settings. In addition, please be aware that even if you configure your browser settings to reject all cookies, your activity on Haensel AMS client websites will still be recorded by our Service, unless you opt out of our Service as set forth below.

Web Beacons. Haensel AMS may also collect certain information using non-JavaScript (NonJS) Web Beacons. “Web Beacons” are 1×1 pixel transparent graphic electronic images that may be used on Haensel AMS’s Services in order to measure and optimize advertisements (such as Web-Banner) of Haensel AMS’s clients or email communications. They are used, for example, to count advertisement views (such as banners) or to tell if an email has been opened and acted upon. NonJS Web Beacons do not store any information locally (such as cookies) on your computer, also any kind of device fingerprinting is not activated for them.

Opt-Out of Data Storage

According to §15 of the German Telemediengesetz (TMG), website visitors can opt out of the saving of their anonymized visit data, so that they will not be tracked in the future. If you opt-out of the Haensel AMS Tracking, you immediately also opt out of the Data Storage.


Some Haensel AMS clients use Hansel AMS as a first party tracking solution and they provide an opt-out possibility directly on their website by setting a cookie directly under the domain of the specific website.

You can opt-out here from the tracking at the website and cross-domain for all websites where the Haensel AMS tracking solution is implemented, this also makes an opt-out for the web beacon tracking. But please note that the cross-domain do-not-track setting is via the cookie hams_dnt on the domain, some browsers do not support these third-party cookies and therefore the cross-domain opt-out will not be effective there.

This opt-out is valid for as long as the cookies are not deleted. The cookies are installed for the specified domain, per browser and computer. Therefore, as an example, if you use our website from home and work or with several different browsers, you need to set the cookie for each computer and each browser.

All tracking opt-out events are logged within the tracking system with the cookie IDs and the timestamps, if the opt-out event is sent to us by the opt-out process at the specific website.


Data Protection Officer and further information

We value your trust. Therefore, we always want to keep you informed about the processing of your data. If you have any questions regarding Data Privacy or our Data Privacy policy, please get in touch with our Data Protection Officer Dr. Alwin Haensel at

You also have the right at any time to obtain information about whether and which personal data about you has been saved by us. You have the right to have unauthorized data deleted/blocked and incorrect data corrected. Upon request, we can provide you with further information about this at any time.

If you would like to contact us, please send us an email to:
Haensel AMS GmbH

Ritterstr. 2a
10969 Berlin
Phone: +49 (0)30 89405330

Updates to the Privacy Policy

Haensel AMS reserves the right to amend this Privacy Policy in line with technical developments or in response to new services or products. The latest version can always be found on our website under .


The remainder refers only to the website

In order to ensure that our sites meet our visitors requirements and to be able to continuously optimize it, we use additional to the Haensel AMS tracking, as described above, also Google Analytics (GA), a web analytics service provided by Google Inc.

The following information is collected by GA:

This data will be transmitted directly to Google servers usually in the USA. Our GA setting for IP anonymization is activated, this means that before transmission Google will shorten your IP address within the member states of the European Union or the European Economic Area. The full IP-address will be transmitted to a server of Google in the USA and shortened there only in exceptional cases. Your IP address will not be associated with other data from Google.

The data will be used to analyse how users browse the website in order to generate reports on the website activity.

Further information about GA can be found on Data Processing Terms.

Google Analytics OPT-OUT

To be excluded from Google Analytics web tracking on the website, a cookie will be set with the name ga_dnt from the domain This opt-out will apply as long as you do not delete the cookie. The cookie is installed for the specified domain, per browser and computer. Therefore, as an example, if you use our website from home and work or with a number of different browsers, you need to set the cookie for each computer and each browser. Therefore click on the following button:

Google Analytics tracking is not enabled (yet).