Talk @ Deutsche Fachpresse Kongress (May 2016)

The annually Congress of the German trade press, with more than 500 participants, is the highlight event of the professional media makers. In 2016, the Congress raises the slogan “Trade media 4.0 – communicate, inform, connect” a look at the future of the trade media in the age of industry 4.0.

We are part of the “Big Data” workshop within the congress program and in our session we highlight the possibilities of advanced data analysis for predictive customer interaction and cutting edge attribution with our IHC attribution model